The brand Ayoe started in 2010, as Susanne Ayoe’s private passion and hobby driven by discovering unique items in local recycling stores, overseas markets and my grandmother's treasure chest.

My grandmother's gems revealed treasures from years of traveling around the world. Each piece of jewelry or clothes had a tale to tell that I could hear over and over again.

Ayoe is a workshop, where Susanne Ayoe creates new items with inspiration from existing or historical material. In all pieces by Ayoe, you can see my unique touch and sense of recycling – in regards to historical inspiration or the material itself.

Ayoe has three, quite diverse, product lines.

  • Ayoe Jewelry
  • Ayoe Wood
  • Ayoe Vintage


Susanne Ayoe

Founder CEO